Entering New Markets: Unlocking opportunities and mitigating risks [Video]

Event summary produced by The Globe and Mail Events team. The Globe’s editorial department was not involved.

On July 17, 2024 The Globe and Mail hosted a webcast focused on business expansion into new markets. Panelists with proven track records of expanding into new markets shared their insights on achieving growth through the lenses of marketing, regulations and operations.

Speakers:

• Jacqueline Prehogan, Co-Founder and CEO, Canada Pooch; Co-Founder and Chief Brand Officer, Open Farm
• Albert Chow, Co-Founder and CEO, Silk & Snow
• Alison Weyland, Partner, National Leader for Customer Strategy & Applied Design, Deloitte
• Adrian Lee, Content Editor, Opinion, The Globe and Mail

The Globe and Mail presented the event with sponsor support from FedEx. To learn about upcoming Globe and Mail events visit www.globeandmail.com/events.