Engagement Engine: How OneSignal Powers App Success with Judith Kneipeiss, OneSignal [Video]

In this episode of App Talks with Peggy Anne Salz, our host engages in a lively quiz show format with Judith Kneipeiss, Account Executive at OneSignal, unveiling surprising statistics about the real business value of personalization. They explore how OneSignal’s platform excels at scaling user engagement across a vast array of apps. Highlights include a discussion on the power of automated engagement flows, which can amplify retention rates by an impressive 13.6%. The conversation also covers best practices for notification lengths and the transformative impact of A/B testing, which can lead to a 16% boost in engagement. The duo’s spirited exchange makes complex data both fun and insightful, emphasizing personalization’s role in driving substantial increases in user interaction.