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Energy Transition | Bain & Company [Video]

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Global Marketing Strategies

The energy transition ranks among the most critical challenges of our age, as companies and countries confront the dual challenge of reducing emissions while meeting increased demand.

A host of transition barriers and market uncertainties, from labor issues, more stringent governmental regulations, and political and macroeconomic disruption to customers’ willingness to pay, have combined to create a very challenging mid-transition period that threatens to slow progress. 

Amid it all, leaders must remain focused on commercial realities, because clean technology solutions can only scale when they produce returns. A shift in focus, from long-term net-zero goals predicated on a 2050 timeframe to practical actions spanning the next 5 to 15 years, can be a strategic game changer. It enables you to assess the dynamics of policy and innovation transforming your industry and determine how best to invest in the new, low-carbon technologies, business models, and supply chains at the heart of …

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