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End of Year AI Report: More higher ed students embrace AI for active learning; educators see instructional opportunities | PR Newswire [Video]

  • Higher ed students using Pearson AI tools are 4x as likely to engage in active and efficient studying 
  • More students report AI is helping them get better grades and study more efficiently 
  • 77% of faculty envision using AI to enhance teaching methods, including AI-based tutoring and instructional content

, /PRNewswire/ — As AI profoundly impacted education in 2024, Pearson (FTSE: PSON.L) today released new insights from students and educators. The data reveals that US college students have an increasingly positive perception of AI and are applying it to study more actively and efficiently, while educators see new opportunities to enhance instruction.

Pearson, in partnership with Morning Consult, conducted its third consecutive semester surveying US college students to track their evolving use and perception of AI. The survey of more than 1,000 students shows an 11-percentage-point increase in students reporting that AI has helped them get better grades and study more efficiently.

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