EMPIRE is upping its impact in Asia as the powerhouse independent label announces the appointment an executive with a track record of fostering crossover talent.
Known for being pivotal in developing several breakout Asian acts, Jeffrey Yoo has been appointed EMPIRE’s senior vp of East Asia, the company announced on Thursday (Oct. 31). The seasoned exec will oversee signings and artist development across Asia and the diaspora in his new role. The first high-profile addition under Yoo’s new tenure is K-pop icon G-Dragon, who released “POWER,” his first single in seven years, in partnership with EMPIRE on Thursday.
Earlier in his career, Yoo discovered and managed South Korea’s mysterious vocal wunderkind DEAN (who helped connect Korean R&B with audiences abroad thanks to collaborations with Anderson .Paak and SYD) and consulted for 88Rising to develop and help break Chinese pop star Jackson Wang (whose most recent album, Magic Man, hit No. 15 …