Emotive celebrates Deep Rising campaign launch [Video]

The media industry rallied to support the cause, with over $2M already committed by partners such as Nine, ARN, JCDecaux, and Mamamia.

Emotive celebrated the launch of Deep Rising—a global impact campaign to protect the deep ocean and stop deep-sea mining— at the Coogee SLSC on Wednesday, capping off a stellar year for the agency, with standout new business wins and its most ambitious creative work yet.

The event, attended by 200 VIPs, media, and special guests, featured an engaging panel unpacking the dangers of deep sea mining, with Laura Clarke (head of impact and co-executive producer of Deep Rising), Adrian ‘Ace’ Buchan (former world tour surfer and BBC Green Sport Awards Evergreen Athlete), Michael Hogg, CSO, Emotive and Josh Kirkman (CEO, Surfers for Climate), alongside live performances from 2 x Aria award winning Lime Cordiale and instrumentalist Jake Meadows.

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