Categories
Global Marketing Strategies

Embracing Sustainable Transformation in the MICE Industry [Video]

Embracing Sustainable Transformation in the MICE Industry

_______________________________________________

In this episode, host Nick Hall explores how the MICE sector can undertake a transformative sustainability journey to achieve net zero.

Derar Almanaseer, Strategy and Sustainability Director at ADNEC Group, details how the company has grown from a government organisation to an investment-driven business with a diverse portfolio. He also shares insights into the global trends shaping the industry, the importance of sustainable events and the role of technology and AI in reducing carbon emissions.

Watch/Read More