Embracing Sustainable Transformation in the MICE Industry [Video]

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In this episode, host Nick Hall explores how the MICE sector can undertake a transformative sustainability journey to achieve net zero.

Derar Almanaseer, Strategy and Sustainability Director at ADNEC Group, details how the company has grown from a government organisation to an investment-driven business with a diverse portfolio. He also shares insights into the global trends shaping the industry, the importance of sustainable events and the role of technology and AI in reducing carbon emissions.