Embracing inclusion in the tourism sector will improve the visitor experience [Video]

EVERY DAY, I have the privilege of working with some of the most innovative businesses in Ireland, powering one of the world’s best tourism offerings. It is a fascinating industry that keeps pace with visitor trends while moving to the flow of the communities that drive it.

Tourism’s most enduring quality is that it tells the story of place – revealing gems like our culture, history and natural beauty to guests from all over the world. To do that, we delve into both the renowned and the relatively unknown, making it a regional and community-oriented product. To achieve this authentically though, a true representation of the people who inhabit this place should be allowed to tell its story.

In Ireland, over one million people have a disability – around 22% of the population.

Only 40% of that total number are in employment. The lack of people with disabilities in our workplaces represents not only a failure of inclusion, but the loss of skills and attitudes …