Embarking On A New Era of Perfumery [Video]

Creative, Transparent, and Tech-Driven

NEW YORK, Sept. 17, 2024 /PRNewswire/ — Osmo, the digital olfaction company, today announced the launch of Fragrance 2o, an initiative merging the creativity of perfumery with the latest advancements in chemistry and AI. In a multibillion dollar industry where innovation has traditionally been slow, Osmo is leading with transparency, safety, innovation, and success.

As part of Fragrance 2o, Osmo is inviting brands selling fine fragrances in the U.S. and European markets to submit their creative briefs to Osmo’s Fragrance 2o Beta Program. This program is designed for brands planning to launch fragrances within the next 3-6 months. Osmo’s scent platform will bring their briefs to life, positioning them at the cutting edge of fragrance innovation.

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