Email & SMS Marketing Strategies: Maximizing Demand Generation with Krista Glasser [Video]

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Join Jennifer Bagley and Krista Glasser as they delve into the essential practices for leveraging email and SMS marketing to generate demand and build strong customer relationships. Get actionable insights into the best tactics and metrics for effective marketing campaigns.
– Discover the importance of database growth for effective email marketing and building strong customer relationships.
– Learn why phone numbers are crucial for successful SMS campaigns and the high open rates for text messages.
– Understand the various strategies for email marketing frequency and the need for testing different approaches.
– Explore the benefits of tagging customers for more personalized and effective email campaigns.
– Get insights into measuring the effectiveness of email and SMS marketing campaigns using tools like call tracking and UTM links.
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00:00 – Introduction
00:10 – Meet Krista Glasser: Communications Manager at CI Web Group 01:00 – The Importance of Email Opt-ins
01:44 – Leveraging Email Marketing for Customer Retention
02:12 – SMS Marketing Tips and Techniques
03:10 – Frequency and Types of Email Campaigns
04:08 – Developing Targeted Email Lists Through Tagging
05:13 – Measuring Success with Various Metrics
07:47 – Impact of Effective Email and SMS Strategies on Expanding Services
08:50 – Risks of Using Purchased Email Lists
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About CI Web Group:
We are your all-encompassing digital marketing and design ally. Specializing in a holistic digital approach, we cover all bases—from web development, search engine optimization (SEO), and social media marketing to mobile solutions, video content, email marketing, and beyond. Our global team of innovators works tirelessly to secure your business an edge in the digital world, aiming to exceed your expectations. Discover the CI Web Group difference by searching “CI Web Group Reviews” and “Achieve Accelerated Results.”

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