Email Marketing: The Ultimate Guide (Expert Tips + Data to Know) [Video]

I‘m pretty sure I’ve said this in a few blog posts already, so if you‘ve heard this from me before, I apologize, but it’s true: In addition to being a blogger, I‘m in charge of curating and sending out HubSpot’s Marketing Blog newsletter.

So, I know a thing or two about email marketing and that, when done correctly, it’s as powerful as any other marketing tactic today. But notice the key phrase: done correctly. 

Fortunately, I’ve created this handy dandy guide you’re about to read that will set you up for success in your email marketing strategy.

I’ll review the best ways to leverage email marketing, and benefits and statistics that show the importance of email (in case you need extra convincing).

Let’s dig in. 

What is email marketing?

Getting Started with Email Marketing

How to Send Marketing Emails

Email Regulations You Should Know

Email Marketing Tips

The goal is building customer relationships, promoting products or services, increasing brand awareness, and ultimately …