Elon Musks X to launch TV App [Video]

Delhi: Elon Musk’s company X is poised to enter the television space with the upcoming launch of a dedicated TV app, positioning itself as a direct competitor to industry leaders such as Alphabet Inc.’s YouTube.

Release details and features

While a precise release date has yet to be announced, X has promised that the app will be “coming soon” to most smart TVs. A notable feature of the app will be its ability to cast videos from smartphones to TV screens, similar to functionalities already available from tech giants like Google and Amazon.

Strategic partnerships

As part of its focus on video content, X has formed several high-profile partnerships. However, a potential collaboration with former CNN anchor Don Lemon for an exclusive show did not materialise after an interview between Lemon and Musk.

Monetisation and the ‘Everything App’ vision

X has expressed openness to exploring various partnership models, including incorporating advertisements. This approach is in line with Musk’s ambition to transform X …