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Elon Musk’s X is losing users in the U.S., UK, and EU. X’s own data proves it. [Video]

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Social Media Analytics

Elon Musk‘s social media platform X is losing users in two of its most important markets: the U.S. and UK.

According to a new report from the Financial Times, Musk’s X has lost nearly one-fifth of its daily active user base in the U.S. and a whopping one-third in the UK. 

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The data, collected by third-party analytics company SimilarWeb, compares X’s daily active user numbers from May 2023 to September 2024.

It’s important to note that as a third-party data firm, SimilarWeb does not have direct access to X’s internal user stats. The company collects data based on web traffic stats. While SimilarWeb’s data includes traffic from mobile devices to mobile websites, SimilarWeb cannot account for activity within X’s official apps on platforms like iOS and Android.

However, some of X’s own internal user numbers are public information – at least as it pertains to the EU. Thanks …

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