Electric Guitar excited after teaming up NFC and first-party data tech at live event [Video]

Electric Guitar PLC (AIM:ELEG) CEO John Regan talked with Proactive about recent developments in their 3radical platform, including its deployment of NFC technology at the Grand Designs Live event.

Regan highlighted how the platform enables seamless data collection from exhibition attendees, linking physical and digital interactions with clients.

Proactive: I’m joined by Electric Guitar PLC (AIM:ELEG) CEO John Regan. John, very good to speak with you, and there’s been some exciting developments at 3radical.

It deployed its Voco platform with near-field communication technology at the Grand Designs live events in Birmingham this month.

So another milestone for the platform.

John Regan: Yes, it is, and this is actually a development of the technology that we created with Jewson.

The key here is that businesses are very keen to talk to people in a face-to-face experience and also to connect with them online, digitally, while knowing that they are talking to the same person. This technology enables that.

Whether …