To view the podcast in full, please click this link: https://www.youtube.com/watch?v=Aad77NvhVlo&t=9s
How to Execute a Successful Social Commerce Campaign, with Eitan Koter
Eitan Koter is the Co-founder and Co-CEO of Vimmi, a shoppable video SaaS company enhancing e-commerce. He hosts the “eCom Pulse” podcast and has two decades of experience in startups and public companies, including a NASDAQ IPO. He brings a unique blend of strategic insight and practical expertise to the conversation. Eitan believes in founder and employee generated content and explores this with me as well as questions like: Why is social commerce crucial for the future success of brands? What current strategies are most effective for acquiring new customers? What are the best practices for managing a successful TikTok Shop? How do shoppable videos increase online sales and boost conversion rates? What steps are essential for executing a successful influencer marketing campaign?
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