In an increasingly crowded digital arena, where a lot of fintech and online trading industry players dwell, yet only very few succeed, brand memorability remains a challenge for most brands.
As the key question – ‘Can fintechs and online trading brands derive any benefits from press releases?’ – hovers in the air, it becomes crucial to exploit the full potential of PR services.
Contrary to popular belief, press releases have a longer shelf life, with 30% of businesses stating they had been contacted by a journalist about a press release they published several months or even years earlier.
Recent data also shows that an impressive 68% of businesses noticed an improvement in brand and product visibility as a result of their PR activities. So, PR is more alive today than ever.
Yet, …