eDesign Interactive | Demand Gen vs Lead Gen: Choosing the Right Marketing Strategy [Video]

Demand generation focuses on creating awareness and interest in your products or services. It’s about making prospects problem and solution aware.  Our team at eDesign can assist you with:Messaging Strategy: crafting compelling messages that resonate with your target audience.Platforms and Media Plan: Develop a comprehensive plan that includes creative assets and media channels to reach your audience.Content Marketing: creating valuable content that informs and engages potential customers and is found via SEO and Social.Multi-Channel Marketing Campaigns: executing campaigns across various channels to maximize reach.Social Activations, Games, and Sweepstakes: engaging your audience with interactive and fun activities.

On the other hand, lead generationis about capturing and converting existing demand into actionable leads. This involves more direct tactics …