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eCommerce Insiders Episode 3 – LVLS Sportswear – Brandon Rogers [Video]

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E-commerce Marketing

eCommerce Insiders Episode 3 – LVLS Sportswear – Brandon Rogers

Brandon Rogers, founder of Level Sportswear, shares his journey in creating a niche in the sportswear industry with fashion-forward and asymmetrical designs. He discusses the challenges of prototyping and manufacturing, as well as the importance of differentiation in branding.

Brandon highlights the effectiveness of TikTok and SEO in driving traffic to his e-commerce site. He also shares his strategies for influencer outreach and the importance of building relationships with athletes. Brandon’s future goals include expanding into retail and staying up to date with industry trends and technologies. In this conversation, Brandon Rogers shares insights and advice for starting an e-commerce business.

He recommends resources like Starter Story for business inspiration and learning from other entrepreneurs. When starting out, he emphasizes the importance of differentiation and understanding the why behind your product or service. Brandon also highlights the benefits of using Shopify for shipping discounts and suggests exploring various shipping options.

To connect with Levels, Brandon can be reached on Twitter or Instagram, and their website is levelsportswear.com.

Takeaways
– Finding a niche and being devoted to learning about it can lead to success in any industry.
– TikTok and SEO are effective marketing strategies for driving traffic and brand awareness.
– Building relationships with athletes and influencers can help promote your brand.
– Staying up to date with industry trends and technologies is crucial for business growth.

Chapters
00:00 – Introduction and Background
03:10 – Creating a Niche in Sportswear
06:15 – Designing Fashion Forward Sportswear
08:53 – Prototyping and Manufacturing Challenges
12:48 – Differentiating the Brand
14:31 – Marketing Strategies: TikTok and SEO
19:49 – Paid Media Campaigns and Influencer Outreach
25:16 – Budgeting for Marketing Strategies
30:38 -Building Relationships with Athletes
35:31 – Future Goals and Expansion
37:32 – Staying Up to Date with Trends and Technologies
39:05 – Resources for Business Inspiration
39:50 – Advice for Starting an E-commerce Business
41:00 – Finding Your Why in E-commerce
42:00 – Utilizing Shopify for Shipping Discounts
43:07 – Considering Shipping Options
44:19 – Connect with LVLS

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