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Ecofit | Our work | Headjam Creative Agency [Video]

Categories
Mobile Marketing

Ecofit is a physical activity research project aimed at improving the health of the Australian population by encouraging strength and aerobic training both indoors and outdoors using free park gym equipment. Developed in collaboration with local councils and funding bodies, the app is designed to be accessible to anyone, anywhere. While the first version of Ecofit was launched in 2016, the Ecofit team engaged Headjam in 2023 to develop a new version, a flexible, custom-built mobile and web app that serves both research participants and fitness enthusiasts, offering tailored experiences to promote better health outcomes.

Background

Objective

Motivating the Australian population to engage with the app as a tool for better health.

Target Audience

General Australian population looking to improve their physical activity.

Consumer Proposition

Free fitness for all.

Desired Consumer Response

“I love that there are workouts here for anyone, anywhere.”

Creative Solution

Evaluation

Ecofit’s partnership with Lake Macquarie City Council and Newcastle …

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