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ECHOLIGHT APPOINTS MIKE YUJA AS NEW CHIEF COMMERCIAL OFFICER AND NORTH AMERICA GENERAL MANAGER | PR Newswire [Video]

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Global Marketing Strategies

, /PRNewswire/ — Echolight, a global innovator in bone densitometry, today announces that it has appointed Mike Yuja as Chief Commercial Officer and North America General Manager. Mike will report directly to Echolight CEO and founder Sergio Casciaro.

New Chief Commercial Officer Appointed at Echolight Medical

In this role, Mike will be responsible for developing and implementing our company strategies, designing and deploying a results-oriented sales force, overseeing full P&L management, and driving the achievement of business goals to enhance profitability and growth in the US. 

With over 20 years of experience, Mike has led cross-functional teams spanning Sales, Marketing, Operations, Process Management, GPO and Distributor Contracts, and Customer Service, driving success in industries such as Diagnostic Imaging, Capital Equipment, Pharmaceuticals, AI-based Imaging Software, and Consumables. Mike’s leadership experience includes senior roles at Mallinckrodt, Covidien, Guerbet, and most recently, Jubilant Radiopharma. He has a strong background in driving strategic initiatives and achieving business …

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