As a multidisciplinary creative, I was brought on by Craghoppers UK a couple of years ago to help execute a brand refresh. The brand’s look and feel had lost its consistency, so my role was to realign its identity. This involved establishing new typefaces, color palettes, and a comprehensive toolkit that would guide future creative decisions.
Simultaneously, I art-directed campaigns and shoots while contributing to their content creation efforts. One of the key projects on the table was centered around Craghoppers’ partnership with the Galapagos Conservation Trust (GCT). I was asked to review and shape this initiative, which led to my agreeing to develop three documentary-style short films focusing on three protagonists and their stories in the Galapagos Islands.
This marked the beginning of a year-long project, including two trips to the Galapagos Islands in December 2023 and August 2024. Over the course of this journey, we produced numerous film drafts, captured thousands …