The beauty scene just got a lot hotter with a new collab that proves to be a match made in heaven.
Viral beauty brand e.l.f. Cosmetics has joined forces with online dating app Tinder on a makeup collection made to inspire daters to feel confident while making new connections.
“e.l.f. and Tinder are kindred spirits, united in our commitment to self-expression and empowerment. Together, we create a constellation that further fuels our community’s confidence,” Kory Marchisotto, chief marketing officer of e.l.f. Beauty, shares in a press release.
“The majority of Tinder users are 18-30 years old, so working with their favorite beauty brand was a no-brainer,” adds Melissa Hobley, chief marketing officer of Tinder.
e.l.f. Cosmetics/Tinder
The epic crossover debuts with the e.l.f. x Tinder “Put Your e.l.f. Out There” collection, a $45 kit that covers all the bases for date-night glam.
There’s the All Slick No Ick Face …