E-Commerce Giant Wayfair Goes All-In on Generative AI, Partners with Google, OpenAI and Others [Video]

Wayfair, an American e-commerce company based in Boston, Massachusetts that sells furniture and home goods online is going through a bit of generative AI makeover. There is no stopping. 

Recently, the company has partnered with Google Cloud and has been working closely with them to optimise their operations on the platform. “What’s great about Google is the focus on AI, ML, and generative AI,” said Fiona Tan, CTO at Wayfair, in an exclusive interview with AIM. 

“We can run Google’s models, like Gemini, but also third-party models like Claude, which can outperform others in specific cases.”

Interestingly, Wayfair has a separate partnership with OpenAI as well.

The company’s move to become fully cloud-native means they’re ready to embrace new models as they evolve. “If something doesn’t work today, we can try again in a couple of weeks, and it might be vastly better,” she noted. 

Currently, Wayfair has over 22 million active customers …