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Scaling a 700ft skyscraper, leaping into a reservoir, and ghost hunting in rural Italy are just some attempts influencers have made to shoot exciting, fresh social media content for their swathes of followers.
But the consequences of each resulted in similar outcomes – they all ended in death.
And while social media remains a playground of competition between wannabe stars and online icons, the lengths some content creators are willing to go to for the most likes is becoming chillingly extreme.
From dying after gorging on 10kg of food in one sitting, to being jailed for forcing a newborn baby into a sunlight only diet, several online personalities have paid the ultimate price for digital success, popularity, and fame.
MailOnline has looked at some of the most tragic endings to failed attempts at becoming the most iconic internet sensation.
Ten-hour Mukbang
A 24-year-old binge-eating live-streamer died while broadcasting a 10-hour …