Dublin’s Kong – Verve the Live Agency brings 37 Dawson St gorilla to life [Video]

Verge the Live Agency has shared its latest CGI-assisted brand marketing campaign for Dublin bar 37 Dawson St on social media.

The short clip posted by the creative agency features the giant golden gorilla statue that sits beside the entrance of the upmarket city centre pub breaking through the front window before climbing the face and windows to sit on the roof.

The window frames and panes shatter and fall to the ground on the street outside as sirens blare in a scene reminiscent of King Kong.

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Posting the video on LinkedIn, Verve thanked Lisa Doyle, head of marketing at 37 Dawson St operator NolaClan; Karen Gaffney, strategic customer activation manager at Diageo; Paul Williams, general manager of 37 Dawson St; and Alan Clancy, director of NolaClan for letting the agency bring Dawson the Gorilla to life.

Verve also posted images of Dawson sat beside Dublin landmarks such as St James’ …