Dual-Screen TV Helps Brands Run Performance Campaigns: Tellys Bob Ivins Beet.TV [Video]

AMENIA, N.Y. – Amid the proliferation of “walled garden” media platforms that jealously guard their user data – such as Facebook, Amazon, Google and connected-television apps that require a login – advertisers are seeking ways to get more complete information about consumers and their behaviors.

Technology startup Telly aims to provide advertisers with that more holistic view of audiences by asking consumers for more detailed information about their households in exchange for a high-end – and free – smart TV. Its set also is different from others because it has a second screen that shows unobstructed ads.

“We like to say it’s the smartest TV ever produced and I think that’s true,” Bob Ivins, head of data strategy at consumer electronics company Telly, said in this interview at the Beet Retreat Berkshires with Beet.TV contributor Rob Williams. “What we’re seeing is usage of that device double what normal TVs are getting.”

Telly’s …