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Global Marketing Strategies

Dua Lipa Gets Behind the Camera and the Wheel of a Porsche [Video]

From the mind of global pop star Dua Lipa comes a long-form ad for Porsche that’s best described as a genre-bending mashup with zombies, elephants and doppelgängers (oh my!) plus race courses, moon landings and car chases.

It’s kind of bananas—in a thoroughly entertaining way.

Lipa, an admitted car enthusiast, formerly shilled for Jaguar but inked a multi-faceted deal with Porsche last fall. She wrote and co-directed the two-minute spot, lending her hit Training Season as the soundtrack.

“Nothing

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