Drumstick embraces its classic brand platform [Video]

Drumstick is embracing its part of Australiana culture with a new brand platform produced by long-term agency partner, SICKDOGWOLFMAN.

The campaign is led by a launch film and a range of 20+ situational, contextual, and location-based out-of-home executions, as well as social and digital executions.

“There aren’t many out there that can genuinely lay claim to being a ‘classic’ brand. Or be confident enough to have a one-word positioning line. Classic. But Drumstick is one of them,” Jess Wheeler, creative director at SICKDOGWOLFMAN, said.

“When I think Australian summer – I think beach, I think cricket, I think tennis, I think scorching hot concrete, I think running through the sprinkler, I think Drumstick. And we felt it would be remiss of us to not entirely lean into this. We’re really excited to lay the groundwork with the Peters team for what will hopefully be a classically …