Droga5 Tokyo CCO Masaya Asai on ‘The Other AI’ adobo Magazine [Video]

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MANILA, PHILIPPINES — Masaya Asai, Chief Creative Officer of Droga5 Tokyo, graced the inaugural ONE Asia x adobo Magazine Masterclass stage on October 14, 2024. Organized by The One Club for Creativity and adobo Magazine, the event was an invaluable opportunity for young creatives in the Philippines to learn from some of the industry’s best in the region, and beyond. 

Masaya is a multi-awarded creative leader who has led teams in both Japan and the US. In 2021, he went back to his roots to establish Droga5 Tokyo under the Accenture Song group. In his Masterclass session, entitled “The age of AI… I mean the other AI,” he zoomed in on the integration of technology and creativity in Droga5, and how creatives can navigate it without losing their integrity, authenticity, and sanity amidst increasing industry pressures. 

“Part of the DNA in Droga5 is to think about ideas that change people’s lives, and not just a temporary campaign that sells …