Driving commercial outcomes in sport [Video]

In this Sports Geek episode, Sean Callanan chats with Ned Negus from the A-Leagues

On this podcast, you’ll learn about:

How Ned transitioned from sports journalism to marketing.
The A-League’s international strategy for bringing global football to Australia
How authenticity drives successful partnerships
Ned’s advice for professionals looking to break into sports
Why team diversity boosts creativity and problem-solving
How AI can help maximise your team’s digital output

Listen to Ned Negus on Sports Geek

This transcript has been transcribed by Riverside.fm, no edits (please excuse any errors)

Sean Callanan (00:01)Very happy to welcome Ned Negus. He’s the Chief Commercial Officer at the A-Leagues based here in Australia. Ned, welcome to the podcast.

Ned Negus (00:10)Thanks Sean, pleasure to be here.

Sean Callanan (00:13) I always want to get started in understanding people’s sports business origin story. How about yourself? How did you get your start in the world of …

Tags Competitive Analysis, Global Marketing, Global Strategy, Target Audience