For advertisers with limited resources, a streamlined approach to creative asset production can help them to focus their efforts on driving business growth.
As long as a video is built to
* and meets policy requirements, it is eligible to run on most video properties. To build a video that ranks in the top two thirds of ads on the property, include the following best practices to help boost overall performance. Overall performance refers to the average uplift in performance across awareness, consideration, and purchase
, accounting for differences in budgets, impressions, and flight times.
Essential elements to build an effective video ad include:
If you’ve already mastered the essential elements, incorporating the following bonus elements can further boost overall performance. These elements are not widely used by most Amazon advertisers—granting your brand a competitive edge. 5 Bonus elements include:
To view an example of a video ad that includes all of the essential and bonus elements described …