DraftKings adds high-priced giveaways to rewards program seeking enhanced loyalty from sports betters [Video]

Sports betting giant DraftKings is enhancing its rewards program with premium giveaways. The company has added its 2025 Elite Rewards Gifts and Experiences Catalog to its Dynasty Rewards program. Anyone who buys in will get the chance to earn travel and hospitality experiences.

“As a customer-centric brand, we are always looking for new ways to best serve our customers and Dynasty Rewards was created to deliver unforgettable, customizable experiences and gifting opportunities for our players,” said DraftKings Vice President of Loyalty and Experiences Chika Chandrashekar. “It’s important to us that we’re providing a best-in-class loyalty program to our players, as well as the most rewarding offerings and exclusive access that they can’t get anywhere else.”

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For the company, the initiative is part of its mission to strengthen the loyalty it has from its customer base.

“For us, loyalty and a loyal fan is someone who enjoys our …