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Dr Pepper moves into No. 2 spot on U.S. soda rankings [Video]

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Global Marketing Strategies

Dr Pepper is now tied with Pepsi as the No. 2 soft drink brand in the U.S., new research shows.

DALLAS — Move over, Pepsi. Or at least make room.

Texas’ own Dr Pepper is now tied with Pepsi as the No. 2 soft drink brand in the U.S., according to new research reported by the Wall Street Journal.

Both brands are still well behind Coke, which has long held the dominant market share on soft drinks, according to Beverage Digest data cited in the report.

In 2023, Coke held 19.18% market share, while Dr. Pepper and Pepsi were around 8.30%, the data said. *Technically,* Dr. Pepper held the slight edge at 8.34% to Pepsi’s 8.31%, but it was virtually a tie for second, which is a long way coming for Dr. Pepper.

The Texas-founded brand, which dates back to 1885, has gradually increased market share over the last 20 years, growing from the 5.50% range …

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