When Dot & Key wanted to reach their core audience through video streaming channels, they decided to leverage Amazon MX Player (erstwhile miniTV), a video ad solution that operates in India, offering a wide range of commissioned content across diverse genres relevant to young adults. Specifically, Dot & Key recognized that using Amazon miniTV could help them build relevant reach, as 2 in every 3 miniTV streamers on miniTV shop for personal care or beauty products,1 and approximately 80% of miniTV users are between ages 18 and 34. 2
