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Global Marketing Strategies

Dorel Selects 3D Cloud for 3D Product Visualization and Lifestyle Imagery [Video]

Dorel CIO: “3D Cloud Room Planner brings scale and simplicity to our visual content production workflow. It will help us to better support our retailers and partners.”

MONTREAL, Oct. 8, 2024 /PRNewswire/ — Dorel Home, a division of Dorel Industries Inc. (TSX: DII.B, DII.A), a global leader in home products, has partnered with 3D Cloud, a leader in 3D product visualization for furniture. This strategic collaboration aims to enhance Dorel’s 3D product visualization capabilities. By improving the efficiency and flexibility of Dorel’s internal 3D and marketing teams, this partnership will enable them to produce high-quality lifestyle imagery tailored to the specific needs of dealers and partners.

Partnering with 3D Cloud gives Dorel the tools to scale 3D visualization efforts, with potential benefits in content syndication and strengthened relationships with major retailers.
The 3D Cloud Room Planner allows Dorel’s teams to create a wide range of lifestyle renders with significantly greater speed and flexibility …

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