This week, thousands of content marketers from all over the world invaded San Diego to celebrate the beloved practice, do lots of learning, and have a little fun, too.
Yes, it was Content Marketing World 2024, and we’re thrilled to have connected with so many new and returning community members.
After CMI’s chief strategy advisor, Robert Rose, left the stage, we asked for his rundown of THE event run by the Content Marketing Institute.
Read on for his take, or watch this video from the event itself:
What’s everybody talking about?
My Content Marketing World experience kicked off with the Executive Forum. Senior-level executives got together to discuss what content and marketing issues keep them up at night.
Of course, we talked about AI. Most companies are still experimenting, but few have adopted a structured way to apply this disruptive new technology.
We also discussed the evolution of marketing’s role within the organization and other fascinating trends, including the expanding …