Don’t miss your Duolingo lesson today if you don’t want Duo to haunt you adobo Magazine [Video]

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SHANGHAI, CHINA — Following Duolingo’s recent appointment of FRED & FARID Shanghai to ideate and create social media content for the brand in mainland China, the duo has brought to life “Trick or Streak” — a new activation preventing Halloween revelers in Shanghai from carelessly losing their streaks.

The campaign pays tribute to Duolingo’s infamous streak – the count of consecutive days a user engages with the app, which ruthlessly resets to zero if a lesson isn’t completed within a day, unless a streak freeze is activated in advance.

It all started in Fred & Farid Shanghai’s in-house studio with the creation of Duo’s costume – a spooky DIY skeleton with neon lights. The goal was to bring the brand’s sassy green owl to life on a budget, amplifying its persona and connection with the real world.

And like local authorities who patrolled the downtown streets over the weekend to prevent rowdy Halloween celebrations …