Dont be the bore at the party with your B2B marketing [Video]

Is your B2B messaging falling on deaf ears? Richard Holmes at Ledger Bennett explains why taking a tone-deaf, transactional approach to marketing risks losing the very thinking you seek: buyer attention.

Have you ever met that person at a party? They seem harmless enough. That confident, chatty stranger who laughs a bit louder than everyone else. And at some point in the evening, you find yourself standing next to them in the kitchen. Being polite, you casually ask: “So, what do you do for a living?”

The next hour passes in a kind of drunken fog. Barely pausing for breath, they provide their entire career backstory in a monologue of industry jargon and unsubtle boasts. And when there’s finally a break in the conversation, they slap you on the back, tell you it was lovely to chat, and move on to somebody else.

Frankly, a lot of B2B content feels like this. Which is, I …

Tags Business To Business, Content Marketing, Digital Marketing, Marketing Automation