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Donn Davis announces official end of Bellator MMA brand: “All fight events and content will be PFL” [Video]

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Event Marketing and Sponsorships

According to PFL founder Donn Davis, the Bellator MMA brand is officially no more.

Bellator has had a rocky road since being founded by Bjorn Rebney in 2008. After a few years of running a tournament format producing talents such as Eddie Alvarez and Michael Chandler, Viacom bought the company. In 2014, Rebney parted ways with the company, leading to the signing of former Strikeforce boss, Scott Coker.

For nearly a decade, the brand was run by Coker. They had some incredible highs, signing high-profile broadcasting deals and acquiring former UFC stars such as Rory MacDonald and Cris Cyborg. However, in late 2023, Viacom sold Bellator to the PFL. As a result, Coker and others parted ways with the company.

PFL’s year running Bellator produced some phenomenal events, but also much controversy. Several champions, such as Patricio Pitbull and Patchy Mix, publically complained about their lack of activity. Eventually, the two requested …

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