Does the scientific community need a rebrand? [Video]

Science and technology are more important than ever, but they face a crisis of confidence in public opinion. The Drum Network assembled a panel of experts to explain how good marketing can help.

The world once again had its sights turned skyward recently, as Elon Musk’s SpaceX company completed the breath-taking feat of ‘catching’ a booster rocket back between a pair of gigantic metal ‘tweezers’. As an equally controversial figure (and a foundational one in the Silicon Valley movement of which Musk is so famous a part), Ayn Rand, said once in the 1960s, when the space race was last this hot: “It is man’s irrational emotions that bring him down to the mud. It is man’s reason that leads him to the Stars.”