Does print have the performance power todays marketers need? [Video]

A report from Canon and The Drum puts print in the performance hot seat to explore its potential as a dynamic driver of phygital marketing success.

In a digital-first world, where algorithms rule and click-through rates dictate strategy, it’s easy to dismiss print as a relic of marketing’s past. But what if print isn’t just surviving – what if it’s thriving in a new digital ecosystem?

A new report from Canon and The Drum, Testing Print’s Performance Power: Where Phygital Experiences Meet Creative Futures, reveals that print has evolved from a static medium to a dynamic driver of phygital marketing success.

The phygital revolution

The fusion of physical and digital – what many marketers will know as the buzzword “phygital” – is transforming how brands engage audiences. Print, traditionally seen as separate from the digital mix, is now playing a pivotal role in creating seamless omnichannel experiences. But the question remains: can print deliver measurable performance in a world driven by data and personalization?

To find …

Tags Brand Management, Business Strategy, Digital Marketing, Strategies