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Do ice baths work? Benefits and risks of viral wellness trend [Video]

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Influencer Marketing

Ice baths are cooler than ever. If you feel like you can’t scroll through social media without seeing someone take a freezing plunge in the name of health, you’re not alone.

These days, it seems like everyone is taking ice baths for various physical and mental benefits. They’re increasingly popular among celebrities, influencers and regular folks in between.

The toe-numbing practice is a favorite post-workout ritual among athletes to relieve muscle soreness, and many claim ice baths help improve their mood, reduce inflammation, and aid with weight loss.

And there are the countless celebrities who have endorsed ice baths on social media, from Kim Kardashian to Lady Gaga and Harry Styles.

R&B singer Usheris such a big fan he keeps a portable tub backstage at his Las Vegas residency to rejuvenate his body after shows. Actor Mark Wahlberg starts every single morning with an ice-cold soak to aid with recovery and sleep, even when he’s traveling and has to improvise …

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