Do I need it? Underconsumption core trends on TikTok [Video]

Exhausted from a rising cost of living in the United States and non-stop ads, some young adults on TikTok are pushing back.

“When every moment of your life feels like you’re being sold something and the price of said item keeps going up, people will burn out on spending money,” Kara Perez, an influencer and financial educator, told AFP.

Social media has long had room only for picture-perfect homes, lavish closets and an abundance of beauty products. But a new trend is sweeping the other way — urging repurposing, more frugal lifestyles and prioritizing quality over quantity.

Known as “underconsumption core,” it spotlights living sustainably and using what you have, a reversal of the excess and wealth that dominates ad-heavy Instagram and TikTok.

“When you get 300 videos on TikTok about people who have 30 Stanley cups, you want to have as many as you can afford. People want to …