Do androids laugh at electric clowns? What AI means for humour in advertising [Video]

Audiences will forget what they hear, but they’ll remember how they felt. Something that’s always on the minds of creatives attempting to pack a punch in advertising. 

It’s why funny voices, puns, sarcasm and other humorous techniques have been deployed over the years in a bid to stand out and engage consumers. But striking the right note in a globalised advertising market isn’t easy.

“With so much content being created at the same time, that kind of avalanche of content we live in right now, finding that unique humorous voice can be tricky and it tends to get sanded down by focus groups and testing and being localised for different markets,” says Neil Heymann, Global Chief Creative Officer at Accenture Song, a tech-powered …