The candidate considered the frontrunner in the race to chair the Democratic National Committee is proposing a “massive narrative and branding project” to boost the party’s image in the wake of last month’s election losses.
Minnesota Democratic-Farmer-Labor Party chair Ken Martin, a DNC vice chair who has led the association of state Democratic Party chairs, on Tuesday unveiled a 10-point memo titled “A New DNC Framework.”
Martin’s memo calls on Democrats to “show up in nontraditional and uncomfortable media spaces on a regular basis, increase outreach to local messengers and trusted validators, and create our own platforms for authentic engagement.”
Democrats suffered major setbacks up and down the ballot in the 2024 elections, as former President Trump recaptured the White House, and the GOP flipped the Senate and held onto their fragile majority in the House.
MORE CANDIDATES JUMP INTO WIDE-OPEN DNC CHAIR RACE
The Trump campaignand Republicans’ aggressive strategy of appearances on podcasts and other non-traditional media is credited, …