DMG Mum Marketing Launches to Connect Brands with 75% of Mums in Ireland [Video]

DMG Media Ireland has announced the launch of DMG Mum Marketing to connect brands with the three-quarters of mothers in Ireland who read the group’s RollerCoster.ie and everymum websites.

DMG Mum Marketing offers unmatched reach and engagement to brands seeking to reach the 75% of mums using Ireland’s largest parenting platforms, RollerCoaster.ie and everymum.

The solution provides relevant and meaningful brand solutions through a variety of channels, including display, video, native content, sampling, and research.

DMG Mum Marketing commissioned Amárach Research to survey a sample of its database of over 300,000 mothers who use the sites to highlight key insights into the purchasing behaviour and attitudes of Irish mums.

The survey found mothers prefer reputable websites, and they trust product samples they receive in stores or at events. They also place trust in a brand’s own website.

In terms of choice, the reputation of the company/brand is crucial, and how they treat their employees …