PostedonMonday, October 28, 2024
The design and animation crew at Los York merge 2D and 3D motion, live-action, and VFX “to build a world that feels both futuristic and grounded in reality” for Logitech’s Pro X Superlight 2 Dex wireless gaming mouse.
From the team at Los York: “This was more than just a product spot. Capturing the seamless design of the mouse meant merging sci-fi, holographic visuals with real-world precision and bringing to life the craftsmanship behind the device.
“What began as a story about a tool evolved into an exploration of speed, lightness, and innovation with unexpected choices shaping every step of the process. Premiering at Logitech’s global LogiPlay event, the film appeared across 16 locations worldwide.”
Watch the process reel:
Client: Logitech G
Production: Los YorkECD: Scott Hidinger Managing Director: Melina Osornio-Andrade EP Studio: Tita Poe Head of Brand Partnerships: Nikki Peddie Brand Partner: Lara Wilinsky Director of VFX and Motion: Casey Hupke Producer: Alex Ramos Associate …