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‘Disrespectful’ and ‘aggressively left-wing’ advertising spurs growth of parallel economy [Video]

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Global Marketing Strategies

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Business executive Jennifer Sey spent more than 30 years as a “left of left of center Democrat,” but dropped that label as she said the party’s positions grew increasingly radical.

“So many people feel alienated by the aggressively left-wing stances that businesses are taking,” Sey said. “They’re disrespectful, some of these brands that are touting aggressively ‘progressive’ positions.”

Sey put air quotes around “progressive,” because she doesn’t believe it’s progressive for the International Olympic Committee to let a boxer with XY chromosomes “beat a woman up on the world stage,” to name just one recent example.

That attitude spurred the former Levi’s marketing chief — who says she was forced out after her outspoken stance against school closures during the COVID-19 pandemic — to launch the pro-female apparel company XX-XY Athletics this year.

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