Direct shopping and Support: Apple Store app arrives in India to help customers with personalised shopping [Video]

The iPhone maker on Friday launched the Apple Store app in India, that allows customers to shop directly from the company while receiving personalised recommendations that enhance their experience.

The app will help Indians shop for Apple’s innovative lineup of products and services. Customers across the country can download the app on the App Store.

The company’s first two stores in India opened in April 2023 in Delhi and Mumbai, and future Apple Store locations are planned in Bengaluru, Pune, Delhi-NCR and Mumbai.

“At Apple, our customer is at the centre of everything we do, and we are thrilled to introduce the Apple Store app to reach even more users in India, further deepening our connections,” said Karen Rasmussen, Apple’s head of Retail Online.

“With the Apple Store app, customers will discover a new and seamless way to shop for all our incredible products, receive personalised support, and really experience …